What makes BedFlow unique? — The WhatsApp-first guest flow

Updated on 2026-05-07

What makes BedFlow unique?

Other PMS systems think in terms of bookings, rooms and invoices. BedFlow thinks in conversations. We believe a stay begins long before check-in, and that the relationship between you and your guest is more than a transaction.

That's why all of BedFlow is built around two ideas you won't find in this form in any other PMS:

WhatsApp-first communication — seamless conversations with the guest from the very first contact
The guest page — a personalised mini-site per stay, managed through a dedicated drag-and-drop editor

Together they form the "guest flow" — a fluid journey from first question to check-out, on the channel your guest actually uses.

The WhatsApp-first approach

Ask yourself: how many emails do your guests really open? And how often have you had to call them because they didn't respond?

WhatsApp messages have a 98% read rate within 15 minutes — vs. ~20% for email. For the kind of contact hospitality requires (a quick confirmation, a question about check-in, a small change), that's a massive difference.

BedFlow uses WhatsApp for:

| Moment | What happens | |---|---| | Before the booking | A guest sends a WhatsApp message to your public number with a question or to ask whether certain dates are still available → the message lands directly in /guest-inbox (in a new thread, marked as "unknown guest" until you link it to a Debtor or a new booking). One place where every guest contact lands — even before a booking record exists. | | At booking | Automatic confirmation via WhatsApp (personalised, your logo, your template) — not the generic OTA email. | | Up to 7 days before arrival | Pre-arrival reminder with practical info: parking, check-in times, breakfast choice, dietary requirements. Guest replies? The message automatically appears in /guest-inbox via the incoming webhook from TextMeFlow (or TextMeBot if you're still on it), matched to the right booking via the phone number. | | Arrival day | One final message with the link to the guest page (see below) — everything they need during their stay is right there. | | During the stay | Guests can ask anything via WhatsApp: an extra towel, a restaurant tip, a late check-out. All replies land in BedFlow's shared inbox alongside the OTA chats. No separate chat app, no QR code at reception. | | After check-out | Ask for a review on your preferred OTA (Booking, Google) — automatically in the guest's own language. |

✅ Fully bidirectional WhatsApp integration: outbound messages via TextMeFlow (free from Starter onwards) or TextMeBot (legacy), inbound replies via a per-property webhook URL you paste into your provider dashboard. You'll find the webhook URL under Settings → Integrations → WhatsApp → Incoming messages — set it up once, and from then on all WhatsApp traffic (before, during and after the booking) flows into /guest-inbox.

No email spam, no 'check our app' nudges. One channel the guest already uses every day.

💡 BedFlow supports TextMeFlow (recommended — our own EU + GDPR API, included for free from Starter onwards, activated in one click via /account/billing) and TextMeBot (third-party, $6/mo). Configured per property via Connections → WhatsApp.

The guest page — what is it?

During their stay, every guest gets a personal web page at a unique URL (e.g. https://burgemeestershof.be/gast/abc123). No app to install, no account to create — just a link from their WhatsApp.

That page contains everything they need:

📅 Their stay details (room, dates, invoice balance)
🍳 Breakfast choice (adjustable per day up to a one-hour cut-off)
🚪 Open the smart door lock from the browser (Home Assistant integration, no more key handovers)
🍷 Honesty Bar — order drinks and snacks, automatically billed to the final invoice
💆 Wellness bookings — reserve a slot in your wellness calendar
🗺️ House rules, local tips, contact details
💳 Pay the outstanding balance (Stripe / Bancontact / WERO direct)
📤 Request early check-out / an extension

No other PMS offers anything like this out-of-the-box. Lodgify, RoomRaccoon, Cubilis, Mews — they stop at "invoice and calendar". BedFlow goes further because we believe this is what the guest experience is really about.

The editor — manage your guest page like a mini-site

Here's the real kicker: BedFlow has a drag-and-drop editor where you design your guest page entirely yourself. Not one template for everyone — your own sections, your own order, your own branding.

In the editor (Settings → Guest page) you can:

Drag sections into or out of order (House rules before the Honesty Bar? Check-in info at the bottom? Entirely up to you.)
Choose a hero photo per room type — a different photo for Junior Suite guests than for Comfort Room guests
Fill in text per language (NL/FR/EN/DE) — guests automatically get their own language
Match colours to your hotel brand (the same hex codes as your mini-site)
Add custom sections — e.g. "Our secret wine cellar", "Special offers for our guests"
Conditional content — e.g. only show the breakfast section when breakfast=true on the booking
Per property — every property has its own set; multi-property operators manage them separately

A live preview renders directly to the right of the editor while you drag. What you see is what the guest sees.

Why no other PMS does this

Because they don't care. Booking extranets and big PMS systems optimise for distribution (connecting as many OTAs as possible) and reporting (drilldowns for revenue managers). The guest themselves they see as end-of-funnel — a name on an invoice.

We see it differently. For B&Bs and boutique hotels (~1 to 50 rooms), the relationship with the guest is the product. A personal welcome message, a little extra on the guest page ("fresh pancakes in the breakfast café at 8:30!"), a quick WhatsApp tip about a secret walking route — that is what earns 5-star reviews. Not a separate mobile app for 12 reservations a month.

BedFlow is built to help automate that intimacy at scale, without it ever feeling cold. That is our USP.

Getting started

Go to Settings → Integrations → WhatsApp and connect your TextMeBot or TextMeFlow account (guide)
Open Settings → Guest page for the drag-and-drop editor (guide)
Create a test booking and see for yourself what your guest page looks like via the check-in WhatsApp link

Questions? Email support@bedflow.eu or book a migration call — we'll walk through it together.